Building websites is no easy task. It is one of the most nerve wrecking tasks in the world and there is a good reason for that. Building a website combines creativity with business and technical skills. It is almost like one needs to graduate with business, technology and art degrees.
No matter how demanding and tough the career is, it is also one of the most satisfying jobs out there. However, one crucial factor that web designers are often missing is the importance of SEO. While they know that SEO is important for a website’s visibility, they forget the fact that designers themselves need to know about SEO and design websites with SEO in mind.
There are many reasons why a web designer should keep SEO in mind and learn it for the sake of his or her clients and also for the sake of themselves. Here are the major reasons:
- Badly designed websites do not feature in search results well
- Metadata needs to be entered properly
- Designers should ensure that social conversations can take place
- SEO basics like title, headers and links must be placed accurately
- Content should not be plagiarized
- SEO best practices must be followed
With all these points in mind, it is no secret then that web designers should include SEO even when they are building a website. Here are some tips that can help developers to include SEO in web designing:
Ensure high quality content
Plagiarized content is a forbidden path to take. However, a lesser evil that includes grammatical errors, spelling errors and poor quality content can also lead to a website being penalized by Google. Google has clearly mentioned that it gives more importance to websites that hold high quality content. Thus, it is in your interest to build great content while building a website.
Be mobile friendly
A web designer needs to understand that the world has gone mobile. Today, everyone accesses the Internet using tablets, cellphones and such other devices. Using responsive design and fluid layouts ensure that a website is SEO friendly and appears frequently in search results.
Do not upload heavy files that take a lot of time to load
SEO consulting professionals usually recommend that images that take a lot of time to upload do not fare well in SEO. This means, web designers should ensure that images are light and that they load fast when pages are opened.
Keep websites clean and check for broken links
Websites should be regularly checked for broken links and other fatal errors. Any website that returns a lot of 404 errors will not fare well in search results. Thus, web designers should make it a point to ensure that they are linking correctly while building a website.
Smith is a web designer and has worked with several SEO consulting professionals. Click here to learn more about using SEO techniques in web designing.