Google Panda underwent some changes which upgraded its software. This new version targeted links that were low quality and penalized big companies as well as smaller ones. Overstock.com, JCPenny and Forbes were among those accused of following back linking practices that were below standards set by Google. Here are some guidelines that can help keep bloggers and link builders away from being penalized by Google Panda.
- Low traffic sites: Some sites have a lot of content but have very little traffic. Sites that are not shared well socially are potentially flagged. When Google Panda was tagging such sites, ones that ranked even higher than 7 on Google Page rank were targeted. This highlights the importance of the sites authority.
- Ad rich sites: If the website has a lot of ads with clusters of information, it is better avoided. The same goes for sites with an abundance of links with text.
- Site moderation: If the site has a lot of links that are very obviously spam it should be avoided. Especially when they are in the form of blogs and directories. If you appear next to it, you are likely to be identified by Panda as low quality.
- Low quality content: If you post an article that gets approval immediately, the network should not be considered as reliable. There are various networks that approve articles that are not original but that are spun.
On the other hand, there are various organizations that concentrate on providing content that is high in quality. These are in the form of webinars, blogs, whitepaper and info graphics. These aim at attracting links that are authentic and organic. The content does not even have to revolve around building links; it should just display natural knowledge about the field or business that it is relevant to.