Mobile technology has drastically changed the way we’re doing just about everything, especially since smartphones hit the market. With smartphones email, GPS, news, and a million other things are available at the touch of our fingertips – no bulky computer or laptop necessary. Because of this shift in how we access the internet websites owners need to accommodate consumers and optimize their websites in a way that’s mobile-friendly. There are a few fixes you can make to your website that will help improve the mobile SEO features of the site.
1. Use Different Keywords
Remember that people are likely accessing your website from their phone, and this interaction is entirely different from browsing it on an actual computer. This means you need to separately utilize keywords that cater to the mobile user as well.
2. Make the website mobile-friendly
Websites open differently on smartphones than laptops, and if you’re site doesn’t load to fit a smartphone screen then you’re going to lose people that could have otherwise benefitted from what you have to offer. No one wants to constantly have to move their browser around on their phone screen to read information, so you need to make sure that it’s set up to adjust to cater to the mobile-user when accessed from a phone.
When you’re on your desktop or laptop computer you may utilize the predictive search suggestions occasionally, but there’s no doubt that you’re much more likely to adhere to predictive searches when you’re on your phone searching for something. As a website you need to take that into consideration and format your keywords to mimic the words search engines will commonly project.
4. Optimize just like in regular SEO
Some SEO practices transcend the line of desktop to mobile, and optimizing your H1 tags, meta titles and meta descriptions is one of those practices that makes the cut whether you’re sitting at a computer or browsing from your phone.
5. Get a mobile domain for your mobile site
If you’re going to make your website mobile-friendly it makes sense to own a specific mobile website. Websites like http://mtld.mobi/ have a range of mobile website options that allow you to cater your mobile website to specific needs and wants.
As we continue to shift into more on-the-go practices, making your website mobile-friendly becomes increasingly important. The last thing you want is to lose out on potential business because people accessing your website from their phone couldn’t do so easily.
This is a guest post from Laura Backes, she enjoys writing about all kinds of subjects and also topics related to internet providers in my area. You can reach her at: laurabackes8 @ gmail.com.