The only problem with Adsense is that for most bloggers, it’s not all that profitable. The pay per click model sounds fantastic right up until the day that you find out how much you’re actually going to be paid for each one.
As a result, many bloggers eventually look further a field in search of monetization. And for most, this means affiliate marketing. If you’re thinking of joining them, here are seven reasons why you might be on to something.
One of the primary benefits of Adsense is its simplicity. Copy some code, paste some code and away you go. Unfortunately however, one thing that it definitely lacks is choice. Google decides what ads are displayed and if the CPC is pitiful, you’re all out of luck.
With affiliate marketing, on the other hand, you have choices. You decide what products to promote. And as a result, you have far more control over your profits.
More Freedom to Write About What You Love
Because you’re not restricted to keywords with a high CPC, affiliate marketing allows you to choose from a much wider range of topics when deciding what to blog about. For example, the CPC on bird watching related keywords might be relatively low.
But that doesn’t mean that you can’t find a bird watching informational product to promote. For many bloggers, this increased freedom allows them to change the direction of their blog or even start a second.
Can Monetize Low Traffic Sites
Speaking of pitiful CPC rates, as a general rule of thumb, if you want to make a lot of money with an Adsense site, you need a lot of traffic.
Monetize your blog with the right affiliate product however, and it’s possible to make a decent living with just a few hundred visitors per month. Getting paid per click and getting paid fifty dollars per sale are two very different things.
Quality Becomes More Important
Another thing that I like about affiliate marketing is that your profits are far more dependent upon the quality of your blogs content. Provided a blog is getting traffic, it’s going to make money with Adsense regardless of what you write.
If you want people to actually purchase something from you however, the quality of your words matters. And this can be an excellent motivator for really bringing your blog to the next level.
If you’re familiar with Adsense, one of the first things that you’ll notice about affiliate links is that they are a lot less intrusive. You don’t need to add massive blocks of links above the fold to increase your click through rates.
Instead, links can be added to your content naturally in the form of text and images. The result is a blog that simply looks a lot more professional.
Eggs in Multiple Baskets
If you want to monetize your blog with PPC, let’s face it, Adsense is the only game in town. It might have its competitors but in terms of payout, they pale in comparison. With affiliate marketing, on the other hand, there’s no shortage of affiliates to choose from.
Because of this, most people who monetize their blog with affiliate marketing work with more than one company. And as a result, they benefit from a much more diverse income stream.
This means that if they get banned from one affiliate program, their income doesn’t dry up over night. And this is obviously not something that Adsense bloggers can claim.
Finally, we have the most obvious perk of affiliate marketing, the potential to make more money. I say potential because affiliate marketing doesn’t work on every blog. Unlike Adsense, you obviously need to find the right products to promote first.
The upside however is that if you do find the perfect product, the potential profits are so much greater than anything that you could ever hope to make with Adsense. And if that’s not a reason to jump ship, I really don’t know what is.
Todd Ramos is a renowned SEO guy, having many years of experience in the SEO industry who shares tips and advice on website promotion online. He enjoys reading in his free time.