Blog Promotion: 5 Surefire Ways to Boost Your Blog’s Visibility

With over 150 million blogs today, it’s quite easy to find your blog disappearing in oblivion. For your blog to be constantly found by relevant readers, you have to continually engage in the right blog promotion activities.

Here are 5 ways to boost your blog’s visibility and attract more qualified readers.

1. Know where your target audience hangs out

Before you engage in any blog promotion activity, you first need to clearly understand hangouts where you targeted audience can easily be found.

Where do they frequent when they’re online?

Knowing where your potential blog readers can be found won’t bring you visitors on it’s own but it’ll help you figure out where to direct your blog promotion resources.

You’ll also be able to come up with the right blog promotion strategies. Remember you don’t want to just start promoting your blog without an idea of where to find your readers.

Use your blog analytics to find out where most of your visitors are coming from. Then come up with a profile of platforms that regularly send you visitors. This could be social media sites, forums, other related blogs, search engines, directories, etc.

2. Optimize for search engines 

Traffic from search engines is usually the most qualified type of traffic. Visitors who arrive on your blog via search engines are always relevant to your blog’s subject.

To receive these kinds of visitors, however, your blog has to appear at the top of search engine results pages. For this reason you have to ensure your blog is optimized for search engines.

SEO is great for blog promotion. Start with on-site SEO.  Are you using relevant key phrases that potential visitors use to search for information in search engines? Make sure your blog pages are optimized for these keywords and key phrases. If your blog is on wordpress then there’re many plugins both free and premium that help with this.

Also ensure you’re constantly building high quality backlinks from relevant sites with good page ranks.  A site with a page rank 2 or above is suitable for this. But the higher the page ranks the better.

3. Leverage social media platforms

Social media sites are also great for blog promotion. Everyone agrees that social media has re-defined how business is being done on the web. More and more people are hanging out in social media sites and so should you and your blog.

Link your blog to relevant social media sites and make it easy for visitors to share your content. You should already know which social media sites are frequented by your readers. Focus on these.

Make sure you’re active on these social media sites. Engage your readers and hold relevant conversations with them.  Social media sites provide you with a unique platform to converse with your readers in a relaxed manner. Don’t just talk about business all the time.

Think of your followers as normal friends whom you enjoy talking with.

Also find out the right times when your readers are always on twitter, facebook, LinkedIn, etc. This will ensure you deliver your messages just at the right time.

Social media networking can be very time consuming and you therefore need to come up with a smart strategy to achieve better results. Use social media management tools such as hootsuite, tweetdeck, dlvr, buffer, socialmoph, etc for these purposes.

4. Guest blogging

Everyone is guest blogging these days. It’s the best way to boost your blog’s visibility, build relevant backlinks, connect with other nice bloggers, etc. Guest blogging has a ton of benefits if used well. It should be at the top of your blog promotion strategy.

Engage in smart guest blogging activities.

If your target is to boost your blog’s exposure and increase visitors, guest post on relevant top blogs where your potential readers can be found.

Most people assume that it’s hard to earn guest post opportunities on bigger blogs. Are you one of them? I’ve come to learn that most of the seasoned bloggers are even more accommodating than newer bloggers. The trick is in the way you approach them and the relevancy of your article to their readers at the time.

If you can constantly come up with unique top-notch content, then guest posting should be your friend.

Smaller blogs are also great for guest blogging. The trick here might be to go for blogs that are showing growth potential. You’ll earn backlinks that will boost your blog’s page rank in the long run.

5. Network with other bloggers

Blogging is all about networking and building new relationships. Do you agree?

If you aren’t engaging other bloggers, then you’re missing out on the juiciest aspect of blogging.

Start by leaving relevant comments on other blogs in your niche. If your purpose for commenting is just to get some link juice, then you should stop it all together.

The best strategy is to use commenting to start conversions with other bloggers and their readers. This can later lead to bigger opportunities like guest posting and such. Visitors on these blogs will only visit your blog if you leave relevant interesting comments.

Networking platforms for bloggers such as blogengage.com are also great for connecting with like minded bloggers.

The best thing about networking with other bloggers is that it puts your name out there right with other top bloggers in your niche.

So which blog promotion strategies are you using to make your blog more visible? I’d love to hear your sentiments.